Embark on a journey through a day in the life of Amanda Jenkins, a 35-year-old British expatriate and co-founder of Cookie Conspiracy, a bespoke-flavor cookies startup based in Al Quoz, Dubai. After relocating to Dubai seven years ago to pursue a career as a personal trainer, Amanda diversified her ventures by entering the baking world, inspired by her mother’s lessons.
4 am: Morning Rituals
The day kicks off early with Amanda taking her French Bulldog, Dexter, for a stroll around Jumeirah Lakes Towers. Post-dog duties, she prepares for the day ahead, which starts at 5 am.
5:30 am: Dawn Coaching
Amanda heads to the gym in Al Quoz for her first training session. She caters to a diverse clientele, including those seeking companionship during workouts, individuals aiming for cardiovascular fitness, and those focused on aesthetic goals.
11 am: Juggling Roles
Amanda seamlessly transitions from her fitness endeavors to her role at Cookie Conspiracy. The bakery, conveniently located seven minutes away from the gym, allows her to coordinate her training sessions with the baking schedule. She ensures all details are in order for upcoming deliveries, producing 1,200 cookies a week with creative names like The Bodyguard and Rai-sin Shine.
12-3 pm: Cookie Production
A well-organized system comes into play as Amanda oversees the baking, decorating, and packaging of the cookies at Cookie Conspiracy headquarters. The trendy kitchen, once a spice store, provides a unique setting for her creative process.
3 pm: Final Touches
The cookies are meticulously prepared for courier collection. Amanda personally ensures each cookie is sealed and packaged before delivery, adding a personal touch to the process.
3:30-7 pm: Afternoon Fitness Sessions
Returning to the gym, Amanda focuses on her strength and conditioning sessions, emphasizing cardiovascular fitness. She dispels the myth that cookies contribute to weight gain, highlighting the importance of balance and moderation in maintaining a healthy lifestyle.
7 pm: Quality Control
Amanda often returns to the bakery, checking on operations and occasionally experimenting with new flavors. The emphasis is on maintaining quality and minimizing waste, with an exclusive online-only model for limited drops.
8 pm: Evening Routine 
After an evening walk with Dexter, Amanda unwinds at home. Despite her passion for cookies, she and her partner, Elliot, enjoy a quiet dinner and quality time before bedtime. Amanda’s mind, however, continues to buzz with ideas for new cookie flavors and marketing strategies.
Amanda’s relentless dedication to both her fitness and entrepreneurial pursuits reflects her passion for a well-rounded and fulfilling life. As she dreams of making Cookie Conspiracy a household name, Amanda continues to navigate the dynamic intersection of fitness and cookie entrepreneurship in the vibrant city of Dubai.