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Partner Content: Nike, The Dubai Mall flagship store transforms into a playground for Dubai 30×30

By Time Out EditorsNovember 8, 2021
It’s time to unite sport and family. Grab your kids and head down to Nike’s flagship store at The Dubai Mall for an interactive experience of traditional sports mixed with play.

Nike has transformed its flagship store into a massive playground with three different set ups scheduled to run during the 30 days of November.

The new ‘Play Now’ space has been created for children aged from 8 to 12 years and will feature a range of games that will introduce them to the world of movement and play. Here, they can try sports without the pressure of competition, rules or fear of failure, while spending precious time with their families and kickstarting healthier lifestyles.

Kids will be able to experience three different play experiences inspired by three types of movement. ‘Play Now’ will kick off with Adventure Climb from Monday, November 1, followed by Basketball from Thursday, November 11 and finally, a dance-inspired experience, ‘Can’t be Beat’ from Sunday, November 21.

Every child who completes one of the games will receive a reward as well as enter a daily raffle to unlock a chance to participate in a unique day of sports with Nike in Dubai in the month of December.