Dubai’s entrepreneurial spirit takes center stage at the Hatta Festival, thanks to the efforts of Brand Dubai, the creative branch of the Government of Dubai Media Office. The focal point of this showcase is the ‘Proudly from Dubai Market,’ a distinctive market experience that will continue enchanting visitors until December 31st at the picturesque Leem Lake in Hatta.
Featuring 30 local businesses, all proud members of the ‘Proudly from Dubai’ network, the market spotlights innovative culinary concepts and a diverse range of products. Half of these enterprises hail from the local Hatta community, underlining the region’s flourishing entrepreneurial energy. 
Diverse offerings at the market include clothing, honey, candles, perfumes, accessories, fabric, coffee beans, and matcha powder. The collaboration between Hatta-based businesses, the Dubai Community Development Authority, and the Hatta Traders Council has paved the way for 16 food and beverage outlets and 14 other ventures to create a rich and varied experience for visitors.
Hessa Bint Essa Buhumaid, Director-General of the Community Development Authority in Dubai, emphasized the festival’s alignment with the leadership’s vision to position Hatta as a prominent winter tourist destination. The strategic development plan for Hatta seeks balanced economic growth and diverse employment opportunities for residents, with the authority actively supporting Emirati family businesses to foster growth and development.
Shaima Al Suwaidi, Director of Brand Dubai, highlighted the market’s role in showcasing Dubai’s culinary creativity and a spectrum of locally produced goods. Through collaboration with the Community Development Authority and the Hatta Traders Council, the initiative aims to spotlight the success stories of startup businesses initiated by citizens in Hatta and across Dubai.
The ‘Proudly From Dubai Market’ welcomes visitors to Leem Lake on weekdays from 3:00 to 9:00 pm and on Saturday and Sunday from 12:00 noon to midnight. This market is part of ‘Proudly from Dubai,’ an initiative by Brand Dubai that strives to highlight the accomplishments of businesses born and nurtured in Dubai.
As the centerpiece of the #DubaiDestinations winter campaign, the Hatta Festival promises a vibrant celebration of culture, sports, and family entertainment in the enchanting mountain region of Dubai.