Social media has revolutionized the way people consume and engage with beauty content. In recent years, beauty influencers have become increasingly popular on social media platforms, creating a new category of celebrities who offer product recommendations, beauty tips, and lifestyle content. As we head into 2023, here are 10 global social media beauty influencers to look out for:
- Huda Kattan (@hudabeauty): With over 48 million Instagram followers, Huda Kattan is a beauty mogul who has built an empire through her cosmetics line, Huda Beauty. She’s a must-follow for beauty enthusiasts who want to stay on top of the latest trends.
- Eva Modika (@evamodika): Eva Modika is a cosmetics entrepreneur from South Africa. She is a true inspiration for young women who aspire to become entrepreneurs and make their mark in the world of business. She has over 200k followers on Instagram and has her own cosmetic line in South Africa and London called Pretty Much Beauty.
- James Charles (@jamescharles): James Charles is a makeup artist and beauty influencer with a huge following of over 30 million subscribers on TikTok and 25 million on YouTube. His creative makeup looks and tutorials have captivated audiences worldwide.
- Jeffree Star (@jeffreestarcosmetics): Jeffree Star is a makeup artist, beauty influencer, and founder of Jeffree Star Cosmetics. With over 17 million subscribers on YouTube and 10 million followers on Instagram, he’s known for his candid product reviews and bold makeup looks.
- Nikkie de Jager (@nikkietutorials): Nikkie de Jager is a Dutch makeup artist and beauty influencer who has amassed over 14 million YouTube subscribers. Her transformative makeup looks and tutorials have earned her a loyal following of beauty enthusiasts around the world.
- Chrissy Teigen (@chrissyteigen): While not solely a beauty influencer, Chrissy Teigen is a model, cookbook author, and TV personality who has built a massive following on social media. With 37 million Instagram followers, she shares her favorite beauty products and makeup tips with fans.
- Patrick Starrr (@patrickstarrr): Patrick Starrr is a Filipino-American beauty YouTuber with a loyal following of over 4 million subscribers. Known for his bold and colorful makeup looks, he’s also collaborated with major beauty brands like MAC Cosmetics.
- Manny Mua (@mannymua733): Manny Mua is a beauty influencer and makeup artist who has over 5 million subscribers on YouTube. He’s known for his honest product reviews and tutorials, as well as his collaborations with major beauty brands.
- Naomi Giannopoulos (@vegas_nay): Naomi Giannopoulos is a beauty influencer with over 1.5 million Instagram followers. Her makeup looks and tutorials have earned her a loyal following, and she’s collaborated with major beauty brands like L’Oreal Paris.
- Desi Perkins (@desiperkins): Desi Perkins is a beauty influencer and makeup artist who has over 4 million subscribers on YouTube. Her makeup tutorials and lifestyle content have earned her a loyal following, and she’s collaborated with brands like Quay Australia.
These 10 global social media beauty influencers have earned their places as some of the most influential figures in the beauty industry. With their creativity, authenticity, and passion for all things beauty, they’re sure to continue to inspire and captivate audiences worldwide in 2023 and beyond.