To expand its presence in the Middle East and provide a better experience for its customers, Samsung opened its first Smart Things Home in Dubai on October 6, 2022. This is the company’s first dedicated space for the multi-device experience in the region. The space, which is located on the first floor of a building known as the Dubai Butterfly Building, is the same location where the company’s headquarters is located.
The four zones of this exhibit are divided into different areas, such as the Home Office, Living Room, Kitchen, and Gaming and Contents Studio. Visitors can explore different scenarios involving the use of SmartThings. There are also various advantages of connecting these devices to various other gadgets.
For customers in the Middle East, there are special zones that are exclusive to Samsung Electronics, such as Sandstorm Mode and Prayer Mode. These scenarios were developed by the company’s R&D Institute in Jordan and its Middle East Headquarters.
In the Sandstorm mode, users can easily switch on the SmartThings app to allow the smart blinds to block dust and keep their home clean. They can also start the indoor purification process and clean up their space with the help of a robotic vacuum cleaner. In the prayer mode, users can receive a notification on their wrist when they are ready to pray.
In Prayer Mode, users can activate the smart blinds and adjust the room’s lighting using the app for SmartThings. They can also turn off their TV and open the door to a place where they can pray. In the Content Creation Studio, users can express themselves using social media and control various devices and lights with just a touch of a button.
Hundreds of people attended the opening of the SmartThings Home in Dubai on October 6. Some of the prominent individuals who were involved in the event included government officials and media representatives.