The sculptures are part of the second phase of the Jumeirah Project, an initiative launched in 2018 to raise the neighbourhood’s profile as a social and cultural destination.
Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), in partnership with the Roads and Transport Authority (RTA), announced on Monday that they will launch a series of public art installations in Jumeirah to enrich the neighbourhood’s creative ambience.
A total of eight artworks, developed by international artists, will be unveiled at select bus stops along Jumeirah Road stretching from the Dubai Water Canal to Jumeirah Al Naseem.
“The installations seek to narrate the story of Jumeirah’s journey through history and celebrate its connection with both Dubai’s past and present,” according to a statement sent to Gulf News by GDMO.
Nehal Badri, director of Brand Dubai, said the new creative initiative is part of a three-year agreement between the RTA and Brand Dubai to enhance the city’s aesthetic environment through joint projects implemented across public facilities and areas in Dubai.
She noted: “Brand Dubai is pleased to combine its strengths with RTA once again to implement a new creative project in the city that will help enhance Dubai’s urban environment and provide unique experiences for the public. This project is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into an open-air museum”.
“We aim to celebrate the area’s distinct identity and innovative spirit and raise its profile on the cultural map. The project is consistent with Brand Dubai’s objective of transforming Jumeira into a place of genuine engagement and connection with creativity for the public,” she added.
Rowdah Al Mehrizi, director of Marketing and Corporate Communication, Corporate Administrative Support Services Sector at RTA added: “Adding touches of beauty to eight bus stations enhances Jumeirah’s urban environment and contributes to turning Dubai into an open museum. RTA supports Brand Dubai’s efforts to promote the visual identity of Jumeirah Project, which includes decorating public transport waiting areas and adding cultural artifacts that expand the creative spaces around these stops.”
Shaima Al Suwaidi, City Branding manager of Brand Dubai, noted the artworks evoke nostalgia for Dubai’s past while others celebrate its futuristic aspirations. “Through eight unique installations, we seek to add beauty and colour to the streets of Dubai and also take people on a trip down memory lane. The artworks, inspired by the memories of locals living in the area, which will be permanently installed at the bus stops, will contribute to enriching the experience of the city for both residents and visitors,” she underlined.