Imagine working with the gentle lull of the waves as your soundtrack. Well, in Dubai, that dream is now a reality. Emirates Integrated Telecommunications Company (EITC) through du, has unveiled its inaugural pop-up office experience at the stunning Sunrise Beach in Dubai.
Named “Work Getaway,” this beachside remote workspace caters to all your professional needs, offering unlimited 5G internet access and a cutting-edge router. This innovative initiative aligns with the government’s commitment to supporting small and medium-sized enterprises (SMEs) and entrepreneurs across the UAE. 
To secure your spot at this idyllic workspace, all you need to do is download the LetsWork app, which allows you to make reservations conveniently.
Beyond the remarkable setting, Work Getaway is designed to foster knowledge exchange and creative inspiration. It hosts a diverse calendar of speaking sessions featuring highly accomplished entrepreneurs who will impart their wisdom and insights into the business world.
Participants will have the unique opportunity to gain knowledge from renowned artists, influential bloggers, and accomplished entrepreneurs as they delve into their passions, experiences, and projects. Artist Ali Kashwani, for instance, will conduct a workshop, offering unparalleled insights into his art and entrepreneurial journey. Meanwhile, young Emirati entrepreneur Saleh Al Braik will provide valuable insights into his work and the importance of cultivating meaningful relationships.
Moreover, Omar AlMheiri, co-founder of Lets Work, will host thought-provoking dialogues, while Najla Alansari will discuss her innovative project ‘Not a Majlis.’ Alawi AlBraik will share insights into his venture, Wakame, and Mohamed Sahlawi will give a presentation on his project, Flat12.
Karim Benkirane, Chief Commercial Officer at du, expressed his excitement, saying, “As a pioneer in empowering entrepreneurs and small businesses, du Business is thrilled to introduce Work Getaway as an avant-garde workspace. We believe that entrepreneurs have the power to change the world, and our pop-up workspace is designed in alignment with du’s commitment to help entrepreneurs grow their businesses and realize their dreams.” 