Dubai Police has unveiled a new initiative to enhance child safety on the roads, addressing the alarming statistics of 47 accidents in the past 10 months that led to the tragic death of two children and injuries to 45 others.
In a bid to tackle this issue, the ‘Child Seat… Safety and Serenity’ campaign has been launched, focusing on distributing free child car seats to parents. Major General Saif Muhair Al Mazroui, Director of the General Department of Traffic at Dubai Police, emphasized the critical role of proper child seat usage in vehicles. The campaign aims to educate parents about the significance of using child seats, with the ultimate goal of reducing the number of traffic-related injuries and fatalities involving children. 
Maj Gen Al Mazroui stressed that safeguarding children from potential dangers is of utmost importance. He urged parents to prioritize the installation of child seats in the backseats, ensuring the safety of children while on the move.
As part of the initiative, Dubai Police will actively raise awareness within the community about the correct use of child seats, including selecting the appropriate seat based on the child’s age and ensuring proper installation. The director highlighted the hazardous and illegal practice of leaving or holding a child in the front seat while driving, underscoring the potential threats to the child’s life and safety.
Maj Gen Al Mazroui pointed out that allowing a child under the age of 10 or shorter than 145cm to sit in the front seat violates traffic laws and incurs a fine of Dh400. This penalty reflects the serious risks involved, such as the child being thrown forward or ejected in the event of a sudden stop, traffic accident, or vehicle rollover. The campaign aims not only to provide free child car seats but also to instill a culture of responsible and safe transportation practices for the well-being of every child on the road.