Dubai based bottled water company, Mai Dubai, has launched what it describes as the fastest bottled water production line in Asia, Oceania, and Africa (AOA) region.
The company is fully owned by Dubai’s main utility provider, Dubai Electricity and Water Authority (DEWA).
DEWA has termed this as a game-changing water line, which was completed in collaboration with Sidel, a provider of equipment and services solutions for packaging beverage, food, home and personal care products in PET, can and glass.
The newly opened facility leverages Sidel’s state-of-the-art ‘Super Combi’ technology to produce a maximum output of 86,000 bottles per hour.
Mai Dubai said it was going to capitalise on this performance to expand its bottled water business and cement its lead in the industry.
“The maximum output achieved in less time will enable us to effectively meet the need of our local communities while levelling up our commitment to hygiene, safety, and cost optimisation,” said Saeed Mohammed Al Tayer, MD and CEO of Dubai Electricity and Water Authority (DEWA), who inaugurated the new line.
“This is also a major step towards Mai Dubai’s efforts to minimize waste of resources, especially during the water bottling process. Our mutually supportive partnership comes with numerous advantages that will ultimately benefit all our stakeholders, who include the wider members of our society.”
“Through this latest investment in our water production facility, we are now well-positioned to make Mai Dubai the number one brand in the UAE market. Following our partnership, we are looking forward to developing a centre of excellence for bottled water in the Asia, Oceania, and Africa (AOA) region,” added Al Tayer.
The cooperation between the two sides began with Sidel pilot testing its digital EIT (Efficiency Improvement Tool) platform, an advanced line monitoring system, on Mai Dubai’s existing production lines.
The company’s confidence in the EIT platform had opened the door for Sidel to demonstrate the power of its ‘Super Combi’ technology, especially in terms of boosting the organization’s digitalization efforts.
Alexander van ‘t Riet, CEO, Mai Dubai, said: “Our high-speed water line changes the game in terms of what traditional competitive machines bring to the market. It also reflects how much we value innovation and how determined we are to implement it in every aspect of our operations. Innovation has allowed us to keep up with the changing preferences of our consumers and be one step ahead of the competition”.