The beauty industry in Africa is worth trillions, with the growth of social media in Africa as well as the growth of smartphone use, many Africans are looking at how best to keep up with the Kardashians or the rest of Hollywood.
We identified three companies that are destined for greatness because of their business model, their story, their message as well as the important role the founder plays in the business:
- Tammy Taylor Nails South Africa
Founded by Melany Viljoen, the company has grown exponentially since its founding in 2014. Melany has built a business model which empowers franchisees to build sustainable businesses at the same time Mel has created Nail schools all over South Africa to educate and train the unemployed so that they can become employable. In most cases the company allocates the new nail tech’s or staff to stores under the company.
Mel is a powerhouse when it comes to business with a really soft heart for the less fortunate, her humanitarian work and mentorship has inspired thousands of women and young girls to become better and do better.
- Native Child
Behind every braid or big afro there is a story to be told. For Sonto Pooe, it began at the tender age of 8 when she tried to braid her own hair after a cruel experience with a hairdresser who braided it too tightly, leaving her unable to sleep for days.
Nativechild is a natural hair & bodycare brand, created for the under-served needs of women of color. We are passionate about both Hair & Health. We developed & locally manufacture a natural-based hair care system specifically formulated for the needs of Afro, Kinky, Ethnic type hair.
- Swiitch Beauty
At just 14 years old, Rabia Ghoor started a makeup brand in her bedroom in Pretoria. With just two products, an Instagram page and the teen entrepreneur’s determination to launch an innovative digital makeup brand, Swiitch Beauty was born.
Years later and those two makeup products have expanded to 14, spanning cosmetics and skincare, and that Instagram page has attracted over 100,000 doting Swiitch followers. The online beauty store has also since expanded into physical retail, selling its wares at multibrand retail concept