The first of Ronaldo’s NFTs for Binance is expected to go on sale this year. These are blockchain-based tokens that allow users to show ownership over their physical and digital assets. According to Ronaldo, he wanted to be part of the platform because of his passion for bringing forth the best possible experiences for his fans.
Cristiano Ronaldo is the most followed person on Instagram with over 450 million followers. He is a professional soccer player who has scored over 700 goals in his career. He is also a billionaire, and at 37 years old, he is still young enough to be considered for multiple awards. According to Zoomph, the posts about the Binance deal that were posted by Ronaldo on Instagram and Twitter generated over 48 million impressions in just an hour.
Despite the negativity surrounding the deal, the fans were mostly positive about it. Albeit some people called NFTs worthless and referred to them as “scammy,” Binance did not comment on the deal’s details.
Just a few weeks ago, Binance announced that it was sponsoring The Weeknd’s upcoming world tour. In addition to being able to use its platform to promote its products, the company also donated $2 million to The Weeknd’s humanitarian fund. This news came as a surprise, as CEO Changpeng Zhao had previously stated that his company had decided not to pursue large sponsorship deals, such as stadium naming rights and Super Bowl ads. Despite the crypto bear market and the layoffs of many companies, we were still able to hire people at Binance. It was not easy saying no to these types of deals, but we did it because it was the right thing to do.