Excitement is brewing in South Africa as Afribiz Media, a prominent media company, has been announced as official Miss World South Africa media partner. The news was revealed by businesswoman and television producer Carol Bouwer, the owner of Carol Bouwer Productions (CBP), which recently obtained the license to organize and host the prestigious Miss World SA pageant.
Businesswoman Carol Bouwer
The decision to host the event in the vibrant township of Soweto has sparked enthusiasm and optimism for the local residents and businesses. Bouwer, speaking at the Soweto Investment Conference, disclosed that the South African leg of the globally acclaimed pageant will take place at the Nasrec Expo Centre in Johannesburg, a stone’s throw away from Soweto.
“It is absolutely brilliant that Miss World South Africa will take place near Soweto, we need to make platforms like this accessible and attractive to everyone in South Africa. Well done Miss World South Africa.” says Executive Director at Afribiz Media Pongo Pule
Executive Director At Afribiz Media Pongo Pule
Previously, the license to host Miss World SA had been held by Sun International, who were organizers of the renowned Miss South Africa pageant. However, this new development sees Bouwer become the first African woman to hold the licence in South Africa, thus taking over the responsibility and privilege of sending a representative to the Miss World pageant.
Bouwer elaborated on the significance of holding the pageant in Soweto, expressing her desire to utilize the opportunity to empower local businesses. Rather than relying on traditional venues like Sandton, Bouwer aims to bolster businesses in Soweto by encouraging visitors to stay in local accommodations like BnBs during the Miss World SA pageant.
Soweto’s selection as the host venue carries a meaningful message. Bouwer emphasizes that the decision reflects a commitment to addressing social challenges and investing in underprivileged areas. By bringing such a high-profile event to Soweto, there is a hope to positively impact the local community and create opportunities for economic growth.
Nasrec Expo Centre was chosen as the ideal location for its accessibility, allowing attendees from all over the country, including Vereeniging and Pretoria, to easily attend the event. Bouwer’s vision is to blend an authentic African experience with a global appeal, showcasing the nation’s rich culture and heritage without compromising its international standing.
The pageant is scheduled for the 28th of October, and has attracted a diverse and truly representative list of entrants from around the country. The diversity of the pageant is an essential part of the reason Bouwer took the licence as she firmly believes a platform such as Miss World SA has the power to embolden our nation’s trajectory towards true transformation and social cohesion.. The winner of Miss World SA will represent the nation on the global stage at the international competition taking place in December in India.
Carol Bouwer believes that this pageant , through the beauty with a purpose drive will be instrumental in raising critical funds for charities, awareness of the various charities being supported and will also be a significant driver for tourism in the country. The crowned winner will serve as an ambassador, promoting South Africa’s beauty, diversity, and potential to a global audience and potentially altering outdated perceptions of the nation.
The collaboration with Afribiz Media as the official media and public relations partner is set to enhance the pageant’s reach and impact. With their expertise in media and PR, Afribiz Media will work closely with Carol Bouwer Productions to bring a fresh perspective to the event, ensuring extensive coverage and positive publicity.
CEO of Afribiz Media Zareef Minty
“We are extremely delighted to be partnering up with Miss World South Africa and Carol Bouwer, it’s of paramount importance that we grow patriotism through the platform but at the same time make it a platform that attracts tourism and global attention. We have full confidence that we will do just that through this incredible partnership.” says CEO of Afribiz Media Zareef Minty
In conclusion, the Miss World South Africa pageant’s move to Soweto and the partnership with Afribiz Media mark a new era for this prestigious event. By fostering economic growth in Soweto and showcasing the nation’s culture, the pageant aims to be a force for positive change in South Africa. With the support of Afribiz Media and Carol Bouwer Productions, the pageant promises to be a truly memorable and empowering experience for all involved.
Afribiz Meida is delighted to join MWSA and to work with its globally revered Communications Director, Rich Mkhondo.