The business community in Dubai is eagerly anticipating the release of the latest MAPS® (Marketers All Product Survey) data by the Marketing Research Foundation (MRF) at the end of this month. The data, which covers consumer insights collected between January and December 2022, will provide valuable information on South African consumers, allowing businesses and business people to gain a deeper understanding of the market trends and consumer behavior in the country.
The release of this latest MAPS data is especially significant as it enables a comparison between two full calendar years, providing a comprehensive analysis of the changing consumer landscape in South Africa. According to Johann Koster, CEO of MRF, these milestones solidify the organization’s position as the singular source of actionable data in the South African media and consumer data landscape.
“This latest data release incorporates consumer insights gathered from more than 40,000 interviews conducted over the 2021 and 2022 calendar years,” stated Koster. “It allows MAPS users a wealth of insights as we track the changing consumer behavior emerging from the Covid restrictions and now finding ourselves in the firm grip of an economic downturn.”
The MRF, in collaboration with its partners Plus94 Research, has worked tirelessly over the past three years, ensuring the collection of high-quality data. The efforts have resulted in over 60,000 households being visited, with no household being surveyed twice. This extensive coverage provides an unparalleled depth and breadth of data, allowing for in-depth analysis of year-on-year, seasonal, and quarterly shifts in consumer behavior.
The previous MAPS data release in February provided invaluable insights into the impact of the COVID-19 pandemic and the pre-existing economic situation in South Africa. By comparing two years of continuous data from July 2020 to June 2022, businesses were able to understand the evolving consumer preferences and adapt their strategies accordingly.
Dubai-based businesses and business people have shown great interest in the MAPS data due to the growing economic ties between Dubai and South Africa. With an increase in trade and investment opportunities between the two regions, understanding the preferences, needs, and behavior of South African consumers becomes crucial for Dubai businesses looking to expand their operations or enter new markets.
The forthcoming release of the latest MAPS data will undoubtedly provide Dubai-based businesses with a fresh set of insights to inform their decision-making processes. By leveraging this data, companies will be able to tailor their marketing campaigns, develop targeted products and services, and effectively reach the South African consumer market.
As the global business landscape becomes increasingly interconnected, access to accurate and up-to-date consumer data is paramount. The release of the latest MAPS data by the MRF will undoubtedly be welcomed by Dubai businesses as they seek to navigate the complexities of the South African market and capitalize on emerging opportunities.
Dubai Daily will provide comprehensive coverage of the release of the latest MAPS data, offering insights and analysis to assist Dubai businesses in harnessing the power of consumer data for their growth and success in South Africa.
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