The Purosangue, which is Ferrari’s first four-seater, was unveiled in Dubai. It was first shown in Italy last month. The Middle East is a vital part of the company’s global sales strategy, and this vehicle was already made its way to the region.
The Purosangue is the first four-seater vehicle manufactured by the Prancing Horse. It was introduced 75 years ago.
The unveiling of the new model was attended by Giorgio Turri, the General Manager of Ferrari in the Middle East, Emanuele Carando, the Global Head of Product Marketing, and Dieter Knechtel, the President of Far East & Middle East.
The Purosangue was invited to attend the first race of the Passion Ferrari Club Challenge season at the Yas Marina Circuit in Abu Dhabi. The car is powered by a 715HP V-12 engine.
The company refuses to call the vehicle an SUV, insisting that it’s a sports car that’s built from the ground up using the Prancing Horse’s tradition. The engine mounts behind the front axle, which is unlike that of most crossovers and SUVs.
The Purosangue will be priced at around 390,000 euros in Italy. It’s the second-most expensive production model of Ferrari after the SF90 hybrid.