In a groundbreaking collaboration, Abu Dhabi National Hotels (ADNH) has joined forces with hotel groups Kempinski Hotels and Marriott International to redefine the identity of five iconic hotels in Dubai. Commencing from January 1, 2024, these hotels will operate under the banners of Kempinski, JW Marriott, and Autograph Collection Hotels. 
Under this strategic move, Address Boulevard will now assume the name Kempinski The Boulevard, The Address Dubai Mall will be reborn as Kempinski Central Avenue Dubai, The Address Dubai Marina will be known as JW Marriott Hotel Marina, Vida Downtown Dubai Hotel will transform into Hotel Boulevard, Autograph Collection, and Manzil Downtown Dubai Hotel will be rebranded as The Heritage Hotel, Autograph Collection.
Khalid Anib, Chief Executive Officer of Abu Dhabi National Hotels, expressed enthusiasm, stating, “We are thrilled to witness the Kempinski flag flying over two of our most prestigious properties in Dubai. The Kempinski brand, synonymous with excellence, represents the pinnacle of European hospitality. The company’s proven track record and regional expertise position it as the perfect partner to guide these two hotels into the next era.” He further remarked, “Our strengthened collaboration with Marriott International aligns with our overarching strategy and the evolving dynamics of our business model. The addition of the JW Marriott and Autograph Collection brands enhances our diverse and prestigious portfolio.”
This collaboration aims to provide guests with unparalleled luxury experiences, solidifying Dubai’s standing as a global travel destination. As part of the rebranding process, each property will undergo meticulously planned enhancements, ensuring guests continue to enjoy seamless stays while reinforcing the commitment to delivering on-brand experiences. The transformation promises to reshape Dubai’s hospitality landscape, offering a fresh perspective on luxury accommodations.